about us

Evoke was founded on the belief that great lighting makes for great projects. Our team brings together a breadth of experience across architectural and architainment lighting to deliver outstanding customer experiences and unique creations. We sincerely value the relationships we create with our clients and look forward to making your project shine.



Lighting Designer Wes Lane began his career in lighting as an engineer designing entertainment lighting products for High End Systems, an industry leader in the entertainment and theatrical lighting industry. During his ten years with High End, his focus was on the design of cutting-edge automated luminaries. Wes quickly rose through the ranks to earn eight U.S. patents and lead a design team responsible for creating some of High end’s most successful products to date.

In the summer of 2000, Wes founded Solux Design in Austin, Texas. Solux was a high end lighting showroom with a focus on contemporary, decorative and architectural products. Solux allowed Wes to expand his talents and apply them to many successful projects throughout the U.S., in both lighting design and custom fixture design/ fabrication, including restaurants, boutiques, night clubs, high-end residences, and pools.

In 2007 he transitioned his focus specifically to lighting design and founded LITdESIGN a lighting design company with the focus on high-end, modern design, employing the latest advancements in lighting technology and style. Wes actively practiced techniques in embedded architecture and made use of automated lighting and DMX control to bring his projects to life. With overlapping careers in entertainment lighting and architectural lighting, Wes became an expert in architainment lighting.

In the summer of 2020 Wes joined the team at Evoke as the managing principal. In 2021 Wes proudly merged Evoke and LITdESIGN combining resources of the two companies

As Wes and his team’s craftsmanship continues to grow, so do the demands for Wes’ expertise on lighting partnerships with internationally recognized architects and designers across the globe.



Team comprises of a select group of lighting designers.